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app.lighthaus.io — Acme · Overview

Lighthaus

Acme

Intelligence

Overview

Goals

Attribution

Funnel

Creative

Audience

Tools

Ask Lighthaus

BFCM 40d

Acquisition

Retention

Acquisition Score

Strong paid performance on Meta. Google ROAS slipping — creative rotation needed. TikTok showing early signal worth scaling into Q4.

Retention Score

One-and-done customers now 41% of base — a growing concern. Champions are high-value but shrinking as a share of new acquisitions.

Total revenue

$284,310

↑ 18% vs prior period

Blended ROAS

2.84×

↓ 0.3× vs prior period

Total ad spend

$100,112

↑ 22% vs prior period

New customers

1,847

↑ 9% vs prior period

Attribution — revenue by channel

Shopify-reconciled

⚠ Overclaim detected: Meta self-reported 4.1× vs Lighthaus-reconciled 3.2×. Cross-channel overlap with Klaviyo is likely source.

Meta3.2×

45%

Google2.1×

28%

TikTok4.1×

15%

Klaviyo—

12%

Creative leaderboard

UGC

Morning_Routine_UGC_v4

Meta Reels · TikTok Expand

4.8×

Hook 74%

IMG

Serum_Before_After_v2

Meta Feed · Google Display

3.9×

Hook 61%

VID

Founder_Story_60s

TikTok Fatigue

2.3×

Hook 38%

IMG

Promo_Flash_Sale_v1

Meta Feed Pause now

1.2×

Hook 22%

Audience intelligence 4,512 customers · last 90 days

ChampionsHigh value

612

14% of base

Avg LTV $487

Potential LoyalistsNurture

1,038

23% of base

Avg LTV $198

One-and-doneAt risk

1,850

41% of base

Avg LTV $64

High-value SleepersWin back

1,012

22% of base

Avg LTV $312

Primary goal — Q4 2026

Sets recommendations across all tabs

🎯

Grow new customer acquisition

Scale paid channels · improve funnel conversion · find more Champions

🔄

Improve repeat purchase rate

Win back Sleepers · convert Loyalists · reduce One-and-done

💰

Recover lost revenue

$631k recoverable from existing customers · no new acquisition needed

🛍

Maximize BFCM

Peak season prep · 40 days out · offer + creative + audience

Revenue target

Q4 revenue goal

$1,200,000

Time horizon

End of Q4 (Dec 31)

Current trajectory

Current: $284,310 24% of goal

Success looks like

New customers this quarter1,847 → 2,200

Blended ROAS2.84× → 3.5×

TikTok revenue share15% → 25%

This week's priority actions

Ranked by impact on acquisition goal

Priority actions

🎨 Creative

Pause Promo_Flash_Sale_v1 — redirect $4,200/mo to Morning_Routine_UGC_v4

→ Frees $4,200/month · improves Champion acquisition rate

View Creative →

📊 Attribution

Shift 20% of Google budget to TikTok

→ TikTok produces Champions at 4.6× the LTV of Google-acquired customers

View Attribution →

🔻 Funnel

Fix the 6.5% click-through rate — benchmark is 8.2%

→ Closing half this gap adds ~1,200 site visits/month with zero additional spend

View Funnel →

👥 Audience

Build Meta Champion lookalike audience from 612-customer seed list

→ Expected CPM uplift 15–25% vs broad targeting

View Audience →

Goal alignment by module

Attribution

Action needed

Google budget overweight vs LTV contribution

View Attribution →

Creative

Urgent

2 fatiguing creatives burning budget now

View Creative →

Audience

On track

Champion segment healthy · LAL not yet built

View Audience →

Funnel

Gap identified

CTR 1.7pts below category benchmark

View Funnel →

Lighthaus-reconciled revenue

$284,310

vs $301,200 platform-reported

Platform overclaim

$16,890

5.9% overstatement

Blended ROAS (reconciled)

2.84×

↓ from 3.01× reported

Unattributed revenue

$22,744

8% — dark social / direct

⚠ Overclaim alert — Meta: Meta Ads Manager reports $168,000 at 4.1× ROAS. Lighthaus reconciles $128,940 at 3.2× after removing cross-channel duplicates with Klaviyo. This is a $39,060 overstatement — nearly 30% of Meta's self-reported number.

Platform-reported vs Lighthaus-reconciled ROAS

By channel · last 30 days

Meta

Platform

4.1×

Lighthaus

3.2×

Google

Platform

2.4×

Lighthaus

2.1×

TikTok

Platform

4.0×

Lighthaus

4.1×

Revenue by channel — detail

ChannelSpendRevenueROASStatus

Meta$40,294$128,9403.2×Healthy

Google$37,908$79,6072.1×Watch

TikTok$10,408$42,6474.1×Scale

Klaviyo$1,502$33,11622×Healthy

Attribution model

Last-touch gives 100% of credit to the final channel before purchase. This is what Meta, Google, and TikTok use in their own reporting — which is why they tend to over-claim.

Customer quality by channel

LTV by acquisition source

KlaviyoAvg LTV $487

44% Champions · 8% one-and-done

TikTokAvg LTV $412

38% Champions · 12% one-and-done

MetaAvg LTV $341

28% Champions · 22% one-and-done

GoogleAvg LTV $89

6% Champions · 62% one-and-done

What is your primary goal this quarter?

Funnel health

Overall health

59/100

Bottom funnel is primary constraint

Top of funnel72/100

Reach · Awareness · PDP

CPM $14.20 vs $11.80 +$2.40

Hook rate 74% · New reach 68%

Mid funnel61/100

Add to cart · First purchase

ATC 33.3% vs 36% benchmark −2.7pts

3,100 carts · 1,847 purchases

Bottom of funnel44/100

Repeat purchase · Champion

Repeat 31% vs 44% −13pts

572 repeat buyers · 612 Champions

Priority recommendations — acquisition goal

Creative

Scale TikTok — your highest-quality acquisition channel

→ Est. +280 customers/month · $115k LTV impact

Attribution

Shift 20% of Google budget to TikTok

→ TikTok customers 4.6× more valuable than Google

Funnel

Fix CTR gap — 6.5% vs 8.2% benchmark

→ +1,200 site visits/month with same spend

Audience

Build Meta Champion lookalike audience

→ Expected CPM uplift 15–25% vs broad

Stage breakdown

Conversion rates vs category benchmark

StageCountRateBenchmarkGap

↑ Top of funnel — Reach & Awareness

Impressions284,000———

CPM efficiency$/1k impr.$14.20$11.80−$2.40

Hook rate% watch 3s+74%60%+14pts

New audience reach% new68%55%+13pts

→ Mid funnel — Conversion

Site visit (CTR)18,6006.5%8.2%−1.7pts

Add to cart3,10033.3%36%−2.7pts

First purchase1,84759.6%62%−2.4pts

↓ Bottom funnel — Retention

Repeat purchase57231%44%−13pts

Champion61214%18%−4pts

Bottom funnel is your primary constraint

Your repeat purchase rate of 31% is 13 points below the category benchmark of 44%. Closing this gap is worth more than acquiring new customers right now. Your 1,012 High-value Sleepers — customers who averaged $312 LTV and then went quiet at 74 days — are the fastest path. A targeted Klaviyo win-back sequence before BFCM could recover $47k in revenue from customers you already paid to acquire.

Cohort LTV — by acquisition channel

90-day customer cohort

ChannelCustomersAvg LTV30-day60-dayChampion %

Klaviyo312$487$142$29844%

TikTok286$412$118$24738%

Meta748$341$96$19828%

Google501$89$62$766%

Active creatives

Across Meta, Google, TikTok

Fatigue detected

Pause or rotate immediately

Expansion ready

Cross-channel opportunity

Top hook rate

74%

Morning_Routine_UGC_v4

Creative leaderboard

Ranked by Lighthaus ROAS

CreativeChannelSpendROASScoreStatus

Morning_Routine_UGC_v4Meta · TikTok$12,4004.8×91Expand ready

Serum_Before_After_v2Meta · Google$9,8003.9×78Healthy

Ingredients_Carousel_v3Meta$7,2003.4×69Healthy

Founder_Story_60sTikTok$6,8002.3×41Fatigue

Promo_Flash_Sale_v1Meta$4,2001.2×12Pause now

Who this creative attracts — customer type breakdown by creative

CreativeWho it attractsROASAvg LTVCreative score

Morning_Routine_UGC_v4

Meta Reels · TikTok

36% Champions · 12% one-and-done

4.8×

$412

91/100

Serum_Before_After_v2

Meta · Google

28% Champions · 16% one-and-done

3.9×

$341

78/100

Founder_Story_60s

TikTok · Fatigue

14% Champions · 36% one-and-done

2.3×

$162

41/100

Promo_Flash_Sale_v1

Meta · Pause now

4% Champions · 72% one-and-done

1.2×

$58

12/100

The insight Triple Whale doesn't show you: Promo_Flash_Sale_v1 has a Creative Score of 12 — 72% of the customers it acquires never return ($58 avg LTV). Morning_Routine_UGC_v4 scores 91 with $412 avg LTV. Cutting the promo and doubling Morning Routine isn't just a ROAS decision. It's a 7.1× lifetime value decision.

Creative expansion — cross-channel deployment briefs for qualifying creatives

Morning_Routine_UGC_v4

Meta Reels · ROAS 4.8× · Hook 74% · No fatigue

Expand ready

Recommended expansion channels

TikTok in-feed

Format ready · 9:16 · ≤60s · Hook within 3s · Captions recommended

YouTube Shorts

Format ready · 9:16 · ≤60s · No end card · Captions required

Klaviyo email

Extract static frame · 600px wide · GIF optional · Link to PDP

Glow_Tutorial_UGC_v2

TikTok · ROAS 3.1× · Hook 61% · No fatigue

Expand ready

Recommended expansion channels

Meta Reels

Format ready · 9:16 · ≤60s · Add text overlay for silent viewing

YouTube Shorts

Format ready · 9:16 · ≤60s · Captions required

Klaviyo email

Extract static frame · 600px wide · GIF optional · Link to PDP

🛍

BFCM Creative Intelligence — 40 days out

Last year's top BFCM creatives by customer type · offer performance · 2026 projections

View BFCM tab →

Total customers

4,512

Last 90 days

Avg customer LTV

$218

↓ $24 vs prior period

Repeat purchase rate

31%

↓ 4pts · benchmark 44%

Avg days to 2nd order

38 days

Champions: 22 days

Behavioral segments 4,512 customers · updated daily

ChampionsHigh value

612

14% of base

Avg LTV $487

Top channel Klaviyo

VIP early access + referral priority

Pot. LoyalistsNurture

1,038

23% of base

Avg LTV $198

Top channel Meta

Post-purchase nurture → 3rd order

HV SleepersWin back

1,012

22% of base

Avg LTV $312

74 days inactive

Win-back window closing at 90 days

One-and-doneAt risk

1,850

41% of base

Avg LTV $64

Top channel Google

Reduce Google spend — shift to TikTok

Channel → customer type

KlaviyoAvg LTV $487

TikTokAvg LTV $412

MetaAvg LTV $341

GoogleAvg LTV $89

Champions

Loyalists

Sleepers

One-and-done

Klaviyo segment export

Champions612

VIP early access · referral ask

Export →

Potential Loyalists1,038

3rd purchase nurture · 45-day window

Export →

High-value Sleepers1,012Urgent

Win-back · urgency messaging

Export →

One-and-done (30d)412

Re-engagement · product education

Export →

Ask Lighthaus — Powered by Claude · Ask anything about your attribution, creative, or audience

You

Why is our retention score only 58?

Lighthaus

Your retention score of 58 is being pulled down by two compounding problems. First, 41% of your customer base — 1,850 people — purchased once and never returned. Most came through Google Search, which suggests you're acquiring bottom-of-funnel bargain seekers rather than brand loyalists. Second, your High-value Sleepers (1,012 customers with average LTV of $312) have gone 90+ days without a purchase. A targeted Klaviyo win-back flow for this segment could recover significant revenue without additional ad spend. I'd prioritize that over acquiring more new customers right now.

You

Which channel should we scale for Q4?

Lighthaus

TikTok is your highest-ROAS channel at 4.1× on only $10,408 in spend — just 10% of your total budget. More importantly, TikTok is producing Champions at 38%, nearly 3× Google's 6% rate. Morning_Routine_UGC_v4 is already expansion-ready for TikTok. I'd recommend a 30-40% spend increase on TikTok over the next two weeks, funded by pulling back from Google's worst-performing ad groups. If ROAS holds above 3.5× at higher spend, continue scaling through BFCM week.

You

What's the single most important action this week?

Lighthaus

Pause Promo_Flash_Sale_v1 immediately. It's running at 1.2× ROAS on $4,200 in spend — you're barely breaking even after COGS — and 72% of the customers it acquires never return. That's not just a ROAS problem. Every dollar you spend on that creative is actively building the wrong customer base at scale. Pause it today, redirect the budget to Morning_Routine_UGC_v4, and you'll reclaim both the spend efficiency and the customer quality in a single move.

Why is our ROAS declining?

Tell me about our Champion customers

What should we do for BFCM?

Ask anything about your attribution, creative, or audience...

Send

BFCM Intelligence

Black Friday · Cyber Monday 2026

40 days out

BFCM readiness — 2026

✓Top creative expansion-ready across TikTok + YouTube Shorts

✓1,012 High-value Sleepers identified — win-back flow ready to activate

!2 fatiguing creatives still active — pause before Nov 25 or BFCM spend will be wasted

!Google budget still overweight — reallocate 20% to TikTok before peak week

✕No Champion lookalike audience built yet — needs 500+ Champion orders to train

✓Klaviyo Champion segment exported — VIP early access flow ready to schedule

Offer performance — BFCM 2025

Offer typeRevenueAOVChampion %Verdict

Free gift with purchase$94,200$11834%Best quality

20% off sitewide$141,800$7418%Most revenue

Buy 2 get 1 free$68,400$10429%High LTV

30% flash sale$52,600$586%Bargain seekers

2026 recommendation: Lead with free gift with purchase. 34% Champion rate vs 6% for flash sales — better Q1 2027 trajectory.

2026 BFCM revenue projection

2025 actual

$395,100

2026 base case

↑ 18% with current plan

$468,000

2026 optimized

↑ 37% with Lighthaus actions

$541,000

The $73,000 gap comes from three moves: pausing flash sale creatives ($18k saved), shifting 20% Google to TikTok ($28k LTV uplift), and activating the High-value Sleeper win-back before BFCM week ($27k recovered).

Acme · fictional data for illustration

The growth intelligence layer
your DTC brand is missing.

Why growth intelligence matters more than attribution alone.

Triple Whale tells you which campaigns are working — Lighthaus tells you which campaigns are building a business.

One product.
One price.

Join the waitlist

Capability	Lighthaus	Triple Whale	Northbeam	Rockerbox
Multi-channel attribution	✓	✓	✓	✓
Platform overclaim detection	✓	Partial	✓	Partial
Customer behavioral segmentation	✓	—	—	—
Channel → customer type mapping	✓	—	—	—
Creative leaderboard (Shopify-reconciled)	✓	✓	—	—
Funnel health scoring	✓	—	—	—
Goal-based recommendations	✓	—	—	—
Natural language intelligence interface	✓	Beta	—	—
Monthly price	$249	$129–$999	$500+	$500+

The growth intelligence layer your DTC brand is missing.

Why growth intelligence matters more than attribution alone.

Triple Whale tells you which campaigns are working — Lighthaus tells you which campaigns are building a business.

One product.One price.

Join the waitlist

The growth intelligence layer
your DTC brand is missing.

One product.
One price.